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Amazon DSP Destination: Hashed Email
Contents Amazon DSP: Hashed Email Overview SQL Example: Amazon DSP: Upload Hashed Identifiers Fields Configuration Amazon DSP: Export Audience Integration Details Configuration Amazon DSP:…
1 yr ago
1
reply
67
1
Aaron Vaughn
Lytics
1 yr ago
Documentation
Hello World! Test Cloud Connect with the Sample BigQuery Connection by Lytics
Interested in testing Cloud Connect with sample data? You’re in luck! The Sample BigQuery Connection by Lytics is available for creating test audiences before connecting to your own data warehouse.…
1 yr ago
100
2
Documentation
Getting Started with Cloud Connect
Lytics is excited to introduce Cloud Connect, a powerful tool that enables you to activate your customer data, without moving or duplicating it from your data warehouse.…
1 yr ago
105
3
Documentation
Unable to use historic cookie pool data for audience export
Hi, I am Bharathi. We have been using Lytics for sometime now and we have some questions from our end and would appreciate if you can help address them. 1.…
Bharathi Ravindran
Bharathi_Ravindran
1 yr ago
1
reply
35
Tom Strachan
1 yr ago
Cloud Connect Q&A
Table Naming Convention
When writing a query in the Audience Builder please note table names must exactly match the format used in the data warehouse. Table naming format if slightly different for each of the supported…
1 yr ago
20
1
SQL Best Practices
Introducing the Amazon DSP Hashed Email Destination
Amazon DSP Hashed Email Destination Details Now you can activate your Cloud Connect Audiences in Amazon DSP with our Hashed Email Destination. See our documentation for the Upload Hashed Identifiers…
1 yr ago
12
1
Product Announcements
User Roles
User roles in Cloud Connect There are three types of user roles in Cloud Connect. You may use these roles to control access to your data, your connected applications and audience activation…
1 yr ago
17
1
Documentation
Announcing Our BigCommerce Destination
BigCommerce Destination We’ve added BigCommerce to our list of available Destinations for Cloud Connect. With the BigCommerce Destination , Lytics Cloud Connect audiences can be synced with…
1 yr ago
8
1
Product Announcements
Managing Complex Joins with SQL Views
Among the advantages of Cloud Connect is the flexibility of data that can be included in an Audience using the power of SQL. However, challenges can arise as your SQL logic becomes complex,…
1 yr ago
21
1
SQL Best Practices
Reduce your reliance on building one-off integrations
Ok, so you’ve migrated all of your data to a cloud data warehouse. Congratulations, this is a great first step! Now you have a central, and more importantly, secure source of customer data.…
1 yr ago
15
1
Thought Leadership
0
Cloud Connect Blueprint: Seed Audiences & Lookalike Models
Cloud Connect Blueprint #3: Seed Audiences & Lookalike Models Seed Audiences are 1st party audiences that you can create in order to build lookalike models on preferred ad networks like Facebook and…
James McDermott
Lytics
James_McDermott.1
1 yr ago
45
Share a Blueprint
2
Cloud Connect Blueprint: Remarketing/Retargeting Audiences
Cloud Connect Blueprint #2: Remarketing Audiences: With Ad Remarketing or “retargeting”, you can set up remarketing campaigns to reach and re-engage with people who have interacted with your brand.…
James McDermott
Lytics
James_McDermott.1
1 yr ago
30
2
Share a Blueprint
3
Cloud Connect Blueprint: Exclusion Audiences
Cloud Connect Blueprint #1: Exclusion Audiences: With audience exclusions, you can set up targeting rules to avoid showing some products in your ads to people in your audience.…
James McDermott
Lytics
James_McDermott.1
1 yr ago
38
3
Share a Blueprint
0
Re-Activate Existing Customers - Google Ads
Target existing customers on Google Ads. Create new audience segment of existing customers that have not purchased in the last 90 days and target them using Customer Match with a new product or…
James McDermott
Lytics
James_McDermott.1
1 yr ago
23
Share a Blueprint
0
Run your Instagram ads with user data from your cloud warehouse
Get thousands (or even millions) of users from your leads table in your data warehouse into your next Facebook or Instagram ad campaign. Cloud Connect makes it simple to export audiences from your…
Leslie Weller
Lytics
Product Marketing, Director
Leslie_Weller
1 yr ago
14
Share a Blueprint
Bug: Separate Emails in Registration and Stripe Forms
A known issue is being evaluated where accounts aren't created correctly when those emails are different. It's important to use the same email in the registration form and in the Stripe Credit Card…
Aaron Vaughn
Lytics
Senior Product Manager
Aaron_Vaughn
1 yr ago
4
Bugs
Not receiving sign-in instructions after competing registration
We have heard complaints related to not receiving sign-in instructions after completing your registration. we have narrowed this down to one of two small bugs and are quickly correcting the issue.…
Tom Strachan
Salesperson that loves marketing!
Tom_Strachan
1 yr ago
1
reply
13
1
Aaron Vaughn
Lytics
1 yr ago
Bugs
Duplicate Column Names: Use Projected Column Names
Overview Note: Lytics is actively working toward a solution for the error described here. When building a Cloud Connect audience scenarios may arise where the same data type exists in multiple…
1 yr ago
19
2
SQL Best Practices
Supported Data Types by Data Warehouse Connection Type
Overview When constructing your audience queries it's important to keep in mind which data types are supported by your data warehouse. Sticking to the data types listed below by data warehouse…
1 yr ago
22
1
SQL Best Practices
What are the top use cases for Cloud Connect?
Tom Strachan
Salesperson that loves marketing!
Tom_Strachan
1 yr ago
2
replies
53
Tom Strachan
1 yr ago
Cloud Connect Q&A
Answered
Answered
How does your Facebook (Meta) customer match work?
Tom Strachan
Salesperson that loves marketing!
Tom_Strachan
1 yr ago
1
reply
16
Aaron Vaughn
Lytics
1 yr ago
Cloud Connect Q&A
Answered
Answered
Which advertising platforms do you support?
Tom Strachan
Salesperson that loves marketing!
Tom_Strachan
1 yr ago
1
reply
11
Aaron Vaughn
Lytics
1 yr ago
Cloud Connect Q&A
Answered
Answered
How many IDs can you export/sync or use for identity in the downstream destinations?
Tom Strachan
Salesperson that loves marketing!
Tom_Strachan
1 yr ago
2
replies
20
Tom Strachan
1 yr ago
Cloud Connect Q&A
Answered
Answered
What is reverse ETL and how it activates your data warehouse?
The rise of data platforms Individuals and businesses generate 2.5 quintillion bytes of data every day . Top software, information technology, and financial businesses rely on data warehouses to…
1 yr ago
21
Thought Leadership
The new MarTech stack: Building and buying a best-of-breed customer data platform in 2021
Building and buying a best-of-breed customer data platform in 2021 A few years ago, David Raab’s definition of a customer data platform (CDP) for the Customer Data Platform Institute was a…
1 yr ago
36
1
Thought Leadership
1
2
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