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Cloud Connect Blueprint: Exclusion Audiences
Cloud Connect Blueprint #1: Exclusion Audiences: With audience exclusions, you can set up targeting rules to avoid showing some products in your ads to people in your audience.…
- James McDermottLytics
- James_McDermott.1
- updated 1 yr ago
- 39
- 3
- Share a Blueprint
2
Cloud Connect Blueprint: Remarketing/Retargeting Audiences
Cloud Connect Blueprint #2: Remarketing Audiences: With Ad Remarketing or “retargeting”, you can set up remarketing campaigns to reach and re-engage with people who have interacted with your brand.…
- James McDermottLytics
- James_McDermott.1
- updated 1 yr ago
- 30
- 2
- Share a Blueprint
2
Target Customers w/ Subscription Up-sell - LinkedIn
Target existing customers with up-sell subscription offer on LinkedIn. Create new audience segment of existing customers who have not upgraded to premium subscription with targeted up-sell offer on…
- James McDermottLytics
- James_McDermott.1
- updated 1 yr ago
- 14
- 2
- Share a Blueprint
Amazon DSP Destination: Hashed Email
Contents Amazon DSP: Hashed Email Overview SQL Example: Amazon DSP: Upload Hashed Identifiers Fields Configuration Amazon DSP: Export Audience Integration Details Configuration Amazon DSP:…
- updated 1 yr ago
- 1reply
- 71
- 1
- Last replyAaron VaughnLytics1 yr ago
- Documentation
Introducing the Amazon DSP Hashed Email Destination
Amazon DSP Hashed Email Destination Details Now you can activate your Cloud Connect Audiences in Amazon DSP with our Hashed Email Destination. See our documentation for the Upload Hashed Identifiers…
- 1 yr ago
- 15
- 1
- Product Announcements
1
Target New Customers with Activation - TikTok Ads
Target new customers with TikTok ad. Create new audience of "new customers" or customers who have purchased in last 30 days and target them with an "activation message" to create a TikTok…
- James McDermottLytics
- James_McDermott.1
- updated 1 yr ago
- 8
- 1
- Share a Blueprint
1
Increase Reach with Lookalike Models - Google, Facebook
Brands are asking themselves important questions about the future of digital advertising. How do we replace the targeting we had with 3rd party cookies?…
- James McDermottLytics
- James_McDermott.1
- updated 1 yr ago
- 10
- 1
- Share a Blueprint
Unable to use historic cookie pool data for audience export
Hi, I am Bharathi. We have been using Lytics for sometime now and we have some questions from our end and would appreciate if you can help address them. 1.…
- Bharathi Ravindran
- Bharathi_Ravindran
- 1 yr ago
- 1reply
- 37
- Last replyTom Strachan1 yr ago
- Cloud Connect Q&A
0
Cloud Connect Blueprint: Seed Audiences & Lookalike Models
Cloud Connect Blueprint #3: Seed Audiences & Lookalike Models Seed Audiences are 1st party audiences that you can create in order to build lookalike models on preferred ad networks like Facebook and…
- James McDermottLytics
- James_McDermott.1
- updated 1 yr ago
- 46
- Share a Blueprint
0
Re-Activate Existing Customers - Google Ads
Target existing customers on Google Ads. Create new audience segment of existing customers that have not purchased in the last 90 days and target them using Customer Match with a new product or…
- James McDermottLytics
- James_McDermott.1
- updated 1 yr ago
- 24
- Share a Blueprint
0
Run your Instagram ads with user data from your cloud warehouse
Get thousands (or even millions) of users from your leads table in your data warehouse into your next Facebook or Instagram ad campaign. Cloud Connect makes it simple to export audiences from your…
- Leslie WellerLytics
- Product Marketing, Director
- Leslie_Weller
- 1 yr ago
- 15
- Share a Blueprint
How does your Facebook (Meta) customer match work?
- Tom Strachan
- Salesperson that loves marketing!
- Tom_Strachan
- 1 yr ago
- 1reply
- 18
- Last replyAaron VaughnLytics1 yr ago
- Cloud Connect Q&A
- Answered
- Answered
Which advertising platforms do you support?
- Tom Strachan
- Salesperson that loves marketing!
- Tom_Strachan
- 1 yr ago
- 1reply
- 12
- Last replyAaron VaughnLytics1 yr ago
- Cloud Connect Q&A
- Answered
- Answered
0
Lookalike Audiences - Facebook Ads
Create a lookalike audience to target with Facebook Ads. Create a new "best customer" audience segment and upload to Customer Match to create new lookalike model for targeting of new customers who…
- James McDermottLytics
- James_McDermott.1
- updated 1 yr ago
- 8
- Share a Blueprint
0
Customer Re-Engagement - Snap Ads
Target existing customers with Snap Ads. Create new audience segment of existing customers that have not purchased or engaged in last 90 days and target them with new offer using Customer Match…
- James McDermottLytics
- James_McDermott.1
- updated 1 yr ago
- 9
- Share a Blueprint
0
Retarget Existing Customers - Instagram Ads
Retarget existing customers with Instagram Ads. Create new audience segment of existing customers and target with new product or offer on Instagram Ads.
- James McDermottLytics
- James_McDermott.1
- updated 1 yr ago
- 1reply
- 12
- Last replyTom Strachan2 yrs ago
- Share a Blueprint
0
Mobile Loyalty Activation - TikTok
Target your new mobile loyalty members with TikTok ad. Create new audience segment of "mobile loyalty customers" and target them on TikTok with activation offer to make their first purchase.
- James McDermottLytics
- James_McDermott.1
- 2 yrs ago
- 3
- Share a Blueprint
0
Target New Customers - TikTok Ads
Target new customers with TikTok ad. Create new audience segment of "new customers" or customers that have purchased in the last 90 days and target them with a product or offer for upsell or…
- James McDermottLytics
- James_McDermott.1
- 2 yrs ago
- 3
- Share a Blueprint
0
Retarget Churned Customers - Google Ads
Retarget churned customers from your Data Warehouse with Google Ads. Create "churned customer" audience segment and upload to Google Ads via Customer Match for retargeting with winback message…
- James McDermottLytics
- James_McDermott.1
- updated 2 yrs ago
- 10
- Share a Blueprint

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Cloud Connect Blueprint: Exclusion Audiences

Cloud Connect Blueprint: Remarketing/Retargeting Audiences

Target Customers w/ Subscription Up-sell - LinkedIn

Amazon DSP Destination: Hashed Email

Introducing the Amazon DSP Hashed Email Destination

Target New Customers with Activation - TikTok Ads

Increase Reach with Lookalike Models - Google, Facebook

Unable to use historic cookie pool data for audience export

Cloud Connect Blueprint: Seed Audiences & Lookalike Models

Re-Activate Existing Customers - Google Ads

Run your Instagram ads with user data from your cloud warehouse

How does your Facebook (Meta) customer match work?

Which advertising platforms do you support?

Lookalike Audiences - Facebook Ads

Customer Re-Engagement - Snap Ads

Retarget Existing Customers - Instagram Ads

Mobile Loyalty Activation - TikTok

Target New Customers - TikTok Ads

Retarget Churned Customers - Google Ads

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