Your company sells ebikes and wants run a holiday campaign that sends a promotion to any customer who purchased an ebike in November or December last year. Perhaps you also want to refine your audience to those who are interested in particular bike brands. All of this purchase and product data already exists in your Google BigQuery instance (as shown below).

you can simply write a SQL query to find which customers meet this particular audience criteria. By copying this query directly into the Lytics Audience Builder (as shown in the previous screenshot), you'll create a new audience in Lytics that will be updated on the frequency interval you decide.

Once created, your new Cloud Connect audience will appear in your audiences list. The green cloud icon distinguishes Cloud Connect audiences from standard Lytics audiences.