Introducing the Amazon DSP Hashed Email Destination
Amazon DSP Hashed Email Destination Details
Now you can activate your Cloud Connect Audiences in Amazon DSP with our Hashed Email Destination. See our documentation for the Upload Hashed Identifiers and Audience activation processes. Please note, the Hashed Identifiers Upload process must be live for 7 days before Audiences can be exported using email. In addition, SQL logic must be included in the Audiences to ensure users do not get delivered until 7 days after being sent in the Hashed Identifiers Upload, see docs for details and a SQL example.
Amazon DSP is a demand-side platform that allows advertisers to programmatically buy display and video ads at scale. You can use the Amazon DSP Hashed Email Destination to leverage Cloud Connect Audiences to improve your targeting for Amazon ads.