With more organizations storing data in the cloud, reverse ETL is becoming a new marketing buzzword. You have troves of valuable customer data sitting in your cloud warehouse. But how do you unlock the revenue potential of your data to deliver personal offers and messages that deepen customers’ loyalty?

Learn why reverse ETL is the best way to activate your customer data from your existing data warehouse.

Data engineers from Mastek discuss:

• Leveraging the proper data integration tools
• Creating granular audiences using your existing data warehouse
• Syncing audiences using Lytics martech integrations to engage customers with your brand