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Cloud Connect Blueprint: Seed Audiences & Lookalike Models
Cloud Connect Blueprint #3: Seed Audiences & Lookalike Models Seed Audiences are 1st party audiences that you can create in order to build lookalike models on preferred ad networks like Facebook and…
- James McDermottLytics
- James_McDermott.1
- 1 yr ago
- 45
- Share a Blueprint
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Cloud Connect Blueprint: Remarketing/Retargeting Audiences
Cloud Connect Blueprint #2: Remarketing Audiences: With Ad Remarketing or “retargeting”, you can set up remarketing campaigns to reach and re-engage with people who have interacted with your brand.…
- James McDermottLytics
- James_McDermott.1
- 1 yr ago
- 30
- 2
- Share a Blueprint
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Cloud Connect Blueprint: Exclusion Audiences
Cloud Connect Blueprint #1: Exclusion Audiences: With audience exclusions, you can set up targeting rules to avoid showing some products in your ads to people in your audience.…
- James McDermottLytics
- James_McDermott.1
- 1 yr ago
- 38
- 3
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Do you support Databricks as a warehouse connection?
- James McDermottLytics
- James_McDermott.1
- 1 yr ago
- 1 reply
- 15
- Cloud Connect Q&A
- Answered
- Answered
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Increase Reach with Lookalike Models - Google, Facebook
Brands are asking themselves important questions about the future of digital advertising. How do we replace the targeting we had with 3rd party cookies?…
- James McDermottLytics
- James_McDermott.1
- 1 yr ago
- 8
- 1
- Share a Blueprint
2
Target Customers w/ Subscription Up-sell - LinkedIn
Target existing customers with up-sell subscription offer on LinkedIn. Create new audience segment of existing customers who have not upgraded to premium subscription with targeted up-sell offer on…
- James McDermottLytics
- James_McDermott.1
- 1 yr ago
- 13
- 2
- Share a Blueprint
How often will we be adding add new destinations? For example - how many new destinations per quarter?
- James McDermottLytics
- James_McDermott.1
- 1 yr ago
- 1 reply
- 10
- Cloud Connect Q&A
- Answered
- Answered
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Customer Re-Engagement - Snap Ads
Target existing customers with Snap Ads. Create new audience segment of existing customers that have not purchased or engaged in last 90 days and target them with new offer using Customer Match…
- James McDermottLytics
- James_McDermott.1
- 1 yr ago
- 8
- Share a Blueprint
2
Customer Upsell - Google Ads
Target existing customers with Google Ads. Create new audience segment of existing customers who have not purchased premium subscription and target them with Customer Match on Google Ads.
- James McDermottLytics
- James_McDermott.1
- 1 yr ago
- 6
- 2
- Share a Blueprint
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Mobile Loyalty Activation - TikTok
Target your new mobile loyalty members with TikTok ad. Create new audience segment of "mobile loyalty customers" and target them on TikTok with activation offer to make their first purchase.
- James McDermottLytics
- James_McDermott.1
- 1 yr ago
- 2
- Share a Blueprint
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Lookalike Audiences - Facebook Ads
Create a lookalike audience to target with Facebook Ads. Create a new "best customer" audience segment and upload to Customer Match to create new lookalike model for targeting of new customers who…
- James McDermottLytics
- James_McDermott.1
- 1 yr ago
- 7
- Share a Blueprint
1
Target New Customers with Activation - TikTok Ads
Target new customers with TikTok ad. Create new audience of "new customers" or customers who have purchased in last 30 days and target them with an "activation message" to create a TikTok…
- James McDermottLytics
- James_McDermott.1
- 1 yr ago
- 7
- 1
- Share a Blueprint
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Target New Customers - TikTok Ads
Target new customers with TikTok ad. Create new audience segment of "new customers" or customers that have purchased in the last 90 days and target them with a product or offer for upsell or…
- James McDermottLytics
- James_McDermott.1
- 1 yr ago
- 2
- Share a Blueprint
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Re-Activate Existing Customers - Google Ads
Target existing customers on Google Ads. Create new audience segment of existing customers that have not purchased in the last 90 days and target them using Customer Match with a new product or…
- James McDermottLytics
- James_McDermott.1
- 1 yr ago
- 23
- Share a Blueprint
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Retarget Existing Customers - Instagram Ads
Retarget existing customers with Instagram Ads. Create new audience segment of existing customers and target with new product or offer on Instagram Ads.
- James McDermottLytics
- James_McDermott.1
- 1 yr ago
- 1 reply
- 11
- Share a Blueprint
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Retarget Churned Customers - Google Ads
Retarget churned customers from your Data Warehouse with Google Ads. Create "churned customer" audience segment and upload to Google Ads via Customer Match for retargeting with winback message…
- James McDermottLytics
- James_McDermott.1
- 1 yr ago
- 9
- Share a Blueprint

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