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Create a unified profile of your customers
Cloud Connect
Use "reverse ETL" to activate your customer data in marketing tools like email, ads, and others!
44 posts
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Hello World! Test Cloud Connect with the Sample BigQuery Connection by Lytics
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Getting Started with Cloud Connect
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The new MarTech stack: Building and buying a best-of-breed customer data platform in 2021
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Cloud Connect Blueprint: Seed Audiences & Lookalike Models
Cloud Connect Blueprint #3: Seed Audiences & Lookalike Models Seed Audiences are 1st party audiences that you can create in order to build lookalike models on preferred ad networks like Facebook and…
James McDermott
Lytics
James_McDermott.1
1 yr ago
45
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2
Cloud Connect Blueprint: Remarketing/Retargeting Audiences
Cloud Connect Blueprint #2: Remarketing Audiences: With Ad Remarketing or “retargeting”, you can set up remarketing campaigns to reach and re-engage with people who have interacted with your brand.…
James McDermott
Lytics
James_McDermott.1
1 yr ago
30
2
Share a Blueprint
3
Cloud Connect Blueprint: Exclusion Audiences
Cloud Connect Blueprint #1: Exclusion Audiences: With audience exclusions, you can set up targeting rules to avoid showing some products in your ads to people in your audience.…
James McDermott
Lytics
James_McDermott.1
1 yr ago
38
3
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0
Re-Activate Existing Customers - Google Ads
Target existing customers on Google Ads. Create new audience segment of existing customers that have not purchased in the last 90 days and target them using Customer Match with a new product or…
James McDermott
Lytics
James_McDermott.1
1 yr ago
23
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0
Run your Instagram ads with user data from your cloud warehouse
Get thousands (or even millions) of users from your leads table in your data warehouse into your next Facebook or Instagram ad campaign. Cloud Connect makes it simple to export audiences from your…
Leslie Weller
Lytics
Product Marketing, Director
Leslie_Weller
1 yr ago
14
Share a Blueprint
Bug: Separate Emails in Registration and Stripe Forms
A known issue is being evaluated where accounts aren't created correctly when those emails are different. It's important to use the same email in the registration form and in the Stripe Credit Card…
Aaron Vaughn
Lytics
Senior Product Manager
Aaron_Vaughn
1 yr ago
4
Bugs
Not receiving sign-in instructions after competing registration
We have heard complaints related to not receiving sign-in instructions after completing your registration. we have narrowed this down to one of two small bugs and are quickly correcting the issue.…
Tom Strachan
Salesperson that loves marketing!
Tom_Strachan
1 yr ago
1
reply
13
1
Aaron Vaughn
Lytics
1 yr ago
Bugs
Duplicate Column Names: Use Projected Column Names
Overview Note: Lytics is actively working toward a solution for the error described here. When building a Cloud Connect audience scenarios may arise where the same data type exists in multiple…
1 yr ago
19
2
SQL Best Practices
Supported Data Types by Data Warehouse Connection Type
Overview When constructing your audience queries it's important to keep in mind which data types are supported by your data warehouse. Sticking to the data types listed below by data warehouse…
1 yr ago
21
1
SQL Best Practices
What are the top use cases for Cloud Connect?
Tom Strachan
Salesperson that loves marketing!
Tom_Strachan
1 yr ago
2
replies
53
Tom Strachan
1 yr ago
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